By Dickson Bandera
Leading media executives from across Africa will convene this Thursday for the Africa Media Revenue Summit, an event focused on tackling one of the industry’s biggest challenges: how to monetise the continent’s young, mobile-first audiences amid declining traditional advertising revenue.
With Africa boasting one of the world’s youngest and most digitally connected populations, the summit will shine a spotlight on strategies to diversify income streams beyond legacy print and broadcast models.
Internet advertising — particularly through social media platforms — has seen exponential growth in recent years, forcing newsrooms to rethink how they sustain quality journalism.
Key sessions will explore how media houses can generate new revenue through smart digital advertising, events, curated partnerships, and media philanthropy. The summit will also unpack how to build robust audience development strategies and leverage product and technology innovation to keep pace with rapidly evolving consumer habits.
Headline speakers include Matt Nkanyiso Nkosi, National Multimedia Sales Executive at Volt Africa–Independent Media (South Africa); Joe Otin, CEO of The Collective (Kenya); Julie Arobieke, Sales Team Lead at Legit (Nigeria); Daniel Kalinaki, General Manager and Editor at Monitor Publications (Uganda); Zubeidah Kananu, Broadcast Journalist and President of the Kenya Editors Guild; Sipho Kings, Publisher and Co-Founder of The Continent; and Craig Nicholson, Digital Sales Director at Media24 (South Africa).
Sessions will cover how Media24 is growing its advertising market share, how Volt Africa is diversifying income streams, and how Monitor Uganda is transforming its newsroom for the social media age. Legit Nigeria’s approach to riding the platform shift and The Continent’s innovative philanthropy-funded model will also be highlighted.
Organised by the International News Media Association (INMA), the summit aims to equip African publishers with actionable ideas to ensure that great journalism remains financially sustainable in the digital age.
