By Reginald Tapfumaneyi
The Babyline Baby of the Year 2025 Awards Gala, recently held at Bhola Mega Mart, Long Cheng Plaza in Harare, was a heart-warming celebration of Zimbabwe’s most adorable babies, bringing together families, shoppers and corporate brands in a vibrant and festive atmosphere.
Powered by Babyline in partnership with the MedTech Group of Companies, the prestigious competition attracted thousands of votes from across the country, as parents and guardians passionately rallied behind their little ones in a spirited nationwide contest that captured the hearts of many.
Despite cloudy skies and intermittent rain, the mood at the venue remained upbeat and electric. Parents, supporters and shoppers turned out in large numbers to celebrate Zimbabwe’s cutest young stars, while enjoying entertainment, promotional activities, giveaways and memorable moments that made the day truly special.
After weeks of voting, the winners were officially crowned, with impressive cash prizes awarded to the top ten finalists.
The Babyline Baby of the Year 2025 Grand Prize of US$5,000 was won by Anopaishe Mpofu, who topped the leaderboard with 2,052 votes, earning the title of Zimbabwe’s Baby of the Year.
Second place went to Emjay Kamunhu with 1,719 votes, walking away with US$2,500, while Ella Gondo secured third place with 1,451 votes, winning US$1,000.
Additional winners were also rewarded handsomely, with finalists receiving between US$100 and US$250, ensuring that every family in the top ten went home with a meaningful prize.
Speaking at the gala, Gashirai Nyemba, Group Marketing Manager of MedTech Group of Companies, said the competition had now become a permanent fixture on Zimbabwe’s family and retail calendar.
“The Babyline Baby of the Year competition will now be held annually. We are committed to making it bigger and better every year, with improved mechanics and even more exciting prizes. Plans for 2026 are already underway and will be announced soon.”
The event also doubled as a shopper appreciation day, with attendees enjoying giveaways, special promotions and brand activations from MedTech, ensuring that even those who did not enter babies into the competition were rewarded for being part of the celebration.
MedTech Group of Companies, which powered the competition, is one of Zimbabwe’s leading manufacturers and distributors of Personal Care and Hair Care products. The group is best known for popular household brands such as Satiskin Foam Bath, Clere Creams and Lotions, Shower to Shower deodorants and roll-ons, Easy Waves hair care, Sof’n’Free hair products, the newly launched Opal Washing Powder, and Elle’s Perfumes.
Through its wide range of trusted brands, MedTech continues to support families across Zimbabwe, making everyday hygiene, beauty and personal care more accessible and affordable.
The Babyline Baby of the Year 2025 Awards Gala not only celebrated cute smiles and tiny personalities, but also showcased the power of community, family and local brands coming together to create unforgettable moments.
With even bigger prizes and exciting new mechanics promised for 2026, the Babyline Baby of the Year competition is set to become one of Zimbabwe’s most anticipated annual family events.
