The trade mission is running from the 2nd to the 7th of March 2026
By Dickson Bandera
Harare, Zimbabwe – Eight buyers from the United Kingdom and European Union will visit 11 Zimbabwean farm and food businesses that have primed their horticulture products for exports through their work with the International Trade Centre (ITC).
The trade mission running from the 2nd to the 7th of March 2026 is organised by the UK Trade Partnerships (UKTP) Programme, funded by the UK government and implemented by ITC.
The mission aims to connect UK and EU buyers with Zimbabwe’s emerging agricultural exporters, creating new trade opportunities and strengthening economic ties between the regions.
The trade mission builds on a successful outing in February, when eight Zimbabwean exporters attended the Fruit Logistica Trade Show in Germany, receiving guidance on product presentation and marketing.
During this current mission, the exporters will present locally grown produce—including peas, mangetout, rock melons, Victoria pineapples, and chillies—to international buyers, opening opportunities for Zimbabwean products to enter one of the world’s most competitive food markets.
The mission begins in Harare with farm visits and an official reception at the British Embassy, before traveling to Mutorashanga, Mvurwi, Chegutu, Shurugwi, and Mutare.
Participating agribusinesses include Kacholo, Kuminda, Takura Farm, Avomac Farm, Forrester Estate, Navaco, Agrilikimo Farmers, Procitru Pvt Ltd, Edenchase Pvt Ltd, Surrey Group / Tanaka, and Dodhill.
The UKTP Programme works in partnership with government agencies, private and public sector organizations, and small and medium-sized enterprises to maximize the benefits of UK and EU Economic Partnership Agreements and support developing country exporters.
ITC, a joint agency of the United Nations and the World Trade Organization, provides a full range of services to help small businesses thrive in global markets.
