By Edward Makuzva
In a bid to spread festive cheer, OneMoney, a product of NetOne, has rolled out its annual “Trolley Dash” promotion, a customer-focused initiative designed to reward Zimbabweans for embracing digital transactions.
Running from November 18 to December 27, 2024, the campaign offers participants the chance to win generous shopping vouchers while promoting the adoption of digital payment solutions.
The campaign is straightforward and inclusive, requiring participants to make a minimum transaction of USD $20 or its equivalent in Zimbabwean dollars (ZWG) to qualify. Eligible transactions include cash-ins, sending money, paying bills, merchant payments, airtime and data purchases, ZIPIT, or swipe payments, ensuring broad. accessibility for OneMoney users.
Customer-Centric Rewards
OneMoney Managing Director, Joseph Machiva, highlighted the company’s dedication to customer value through this initiative.
“The Trolley Dash initiative reflects NetOne’s commitment to enhancing the lives of our customers while driving financial inclusion through OneMoney. This campaign not only rewards loyalty but also demonstrates the practical benefits of digital financial services in everyday life,” he said.
The promotion features a tiered rewards system with prizes distributed weekly. The top prize consists of USD $1,000 shopping vouchers for five winners, while second-tier winners receive USD $300 vouchers.
Additionally, 23 participants each week will win USD $50 vouchers, ensuring a wide range of beneficiaries throughout the campaign.
Driving Financial Inclusion
NetOne Chief Commercial Officer, Learnmore Musunda, emphasized the organization’s broader vision of financial empowerment.
“We are dedicated to rolling out more innovative solutions and promotions that align with our mission of financial inclusion. The success of Trolley Dash provides valuable insights into our customers’ preferences, enabling us to enhance the OneMoney ecosystem and deliver even greater value,” Musunda stated.
The initiative comes at a time when digital payment systems are becoming increasingly critical to Zimbabwe’s economic infrastructure. By incentivizing digital transactions, OneMoney aims to make financial technology accessible while offering tangible benefits to customers during a season when expenses tend to rise.
A Celebration of Customer Loyalty
NetOne Group CEO, Engineer Raphael Mushanawani, echoed the company’s commitment to customer-centric solutions.
“This campaign underscores our dedication to creating meaningful experiences for our customers, especially during the festive season. It validates our approach of combining exciting rewards with practical mobile money solutions,” Mushanawani explained.
Mushanawani expressed gratitude for the enthusiastic response from OneMoney users, encouraging more people to explore the platform’s convenience.
“As Zimbabwe’s digital economy grows, initiatives like Trolley Dash highlight our role as a forward-thinking telecommunications provider. This is just one way we aim to make financial services accessible and rewarding for all,” he added.
Promotion Details and Accessibility
The “Trolley Dash” campaign’s branding, featuring a shopping cart adorned with festive decorations, captures the holiday spirit while emphasizing the retail benefits of the rewards. Winners are selected weekly, and the promotion is accessible through OneMoney’s standard transaction channels. Customers are encouraged to review the campaign’s terms and conditions via OneMoney’s official platforms.
By blending festive excitement with practical value, the “Trolley Dash” campaign strengthens OneMoney’s market presence while offering customers much-needed financial relief during the holiday season.
